V03 — The face amount is a year-stamped number

Length: 50s
Pairs: Sep 3 · purchasing-power-and-an-old-face-amount · ★ social card
On-screen: Does the amount still do the job?

Spoken

“The death benefit on your page is the number from the year you applied. Groceries, housing, and the years of income a family would need to replace are not frozen there. That is not a claim that inflation cut your policy by some percent. It is a reason to compare the number to the job. If it still fits, keep it. If it doesn’t, talk before anyone applies. 800.365.TERM.”

Producer notes

Do not put CPI, $168k, or $209k on screen in the short. Those live on the blog as labeled context.

Spoken CTA (every close, vary slightly): “If you want a private 15-minute review of what you already own, call 800.365.TERM. That’s 800-365-8376.”